About Us

Inspired by our mother.  We're two sons that banded together during a family crisis though a common passion - a passion for wellness.


Liz was started because one day at home, my mother was complaining how she was fed up after seeing little results with other skincare brands.  Either she found a product that was incredible, but cost $300, or a product that’s affordable, but contained fillers and toxic ingredients.


We believe nobody should pay $300 for good skincare.  So we rolled up our sleeves, and worked closely with dermatologists, chemists, and estheticians to create an amazing product line that’s also affordable. Using Vitamin C and orange stem cells, we developed our flagship product, The Brightening Potion.


Supporting Liz Milano means supporting an American, family-owned business in Florida.


Welcome to our store, feel free to take a look around and we're so happy to have you here.



The Liz Milano Team